Complex labor problems?
We handle them.
maximum pressure.
maximum composure.
To be, or not to be
To bargain, or not to bargain
We've sat on both sides of the table.
We know
when to push,
when to wait,
and when to smile.
ATHENS? asolden.
athens, asolden
ASOLDEN has spent years operating under the name ATHENS, collaborating with exceptional talent to solve countless workplace issues that arise in the field. As our business expanded, numerous touchpoints emerged with clients distributed globally. This new ecosystem demanded a brand name and design system that could meet these evolving needs.
as holden
But this brand transformation was not driven solely by market demands. The name "asolden" comes from combining "as" – meaning mode of being – with "holden," the English name of labor attorney Daegi Hong.
"As I approached middle age, I was suddenly struck by questions about my own existence that I had always taken for granted. My life, my name, my nationality, my appearance – all of it simply given to me without any special cosmic mission or inevitable reason (phenomenological thrownness) – began to feel strange and unfamiliar. The fact that I exist, that you exist, that we are all here, struck me as extraordinarily peculiar and fascinating. With the realization that time is finite, I looked back on life and realized that life itself is not particularly grand or extraordinary. These day-to-day moments we experience – that's what life actually is. This reflection naturally led to a new perspective on the work we do, the people we meet, and the problems we strive to solve."
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The Order team at their studio on Franklin Street in Greenpoint, Brooklyn.
asolden labor law
이번 리브랜딩은 세계 최고의 디자인 컴퍼니 Pentagram 출신으로 뉴욕 디자인 스튜디오 Order의 공동 설립자인 Jesse Reed와 함께했습니다.
허먼 밀러와 뉴욕현대미술관(MoMA) 등 세계적 브랜드의 아이덴티티 시스템을 디자인한 그의 경험이
asolden labor law의 새로운 아이덴티티에 담겼습니다.
with order, asolden
We hoped that this existential contemplation would be woven into our new brand identity. For this not-at-all simple task, ATHENS partnered with Order Design, founded by Jesse Reed and located in Greenpoint, Brooklyn, New York. This was not just a rebranding effort – it was a journey toward creating a new identity rooted in fundamental questions about existence itself.
Immersion
Facts aren't always black and white—they change depending on who's looking at them. ASOLDEN takes a deep dive into every case, immersing ourselves in the details to piece together the real story from start to finish.
Enthusiasm
At ASOLDEN, we don't claim to be the best in the business or brag about our wins. Instead, we stay focused on learning and research, driven by a genuine desire to keep getting better.
Honesty
Other legal representatives often become too busy to respond promptly—sometimes taking days when you need immediate answers. At ASOLDEN, we prioritize quick, honest communication and never sacrifice accuracy for speed.
A structured approach to every case.
Our custom-built intranet brings together
case and deadline management,
dedicated case assignments,
and ongoing progress monitoring.
일하는 방식부터 체계적입니다
자체 개발한 인트라넷을 통한
사건과 기일의 통합 관리,
사건별 담당자 배정과
지속적인 진행 상황 점검,
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Automatic legality checks for every possible shift pattern — 6-day, 8-day, any cycle.
Every rotation pattern, checked against the law — automatically.
그리고 6주기, 8주기 등
존재가능한 모든 패턴근무형태를
자동 체킹하는 적법성 검증 시스템
여러분이 뉴스에서 읽었던 그 노동사건들.
저희가 직접 다뤄온 일들입니다.
We’ve handled the labor disputes you’ve read about in the headlines.
수많은 단체교섭 라운드,
부당노동행위 대응, 조직형태변경, 단체협약 해지.
Countless bargaining rounds. Unfair labor practices.
Union restructuring. Termination of collective agreements.
사건을 정리한 흐름도(flowchart)마저 지쳐서
드러누울 만한 사건들 말이죠
The kind of cases
where even the flowchart needs a lie-down
저희는 그 한복판에서 교섭하고, 대응하고, 돌파구를 찾아왔습니다.
And we’ve been there—negotiating, responding, and finding a way through.
수많은 노동현장에서 축적한
집단노동법 실무 노하우
그것을 자체 시스템에 담았습니다
Then we put that experience into our own internal system.
조합을 위해
의결과 교섭부터 조정, 교창단
쟁의행위 찬반투표
각각의 파업과 부당노동행위 기록까지
교섭이 너무 오래이어져
여러분의 정년이 먼저 도래해도
모두 기록합니다
For unions,
From resolutions and collective bargaining
to mediation, strike ballots,
and records of every strike and unfair labor practice.
Even if negotiations drag on so long
that you retire before they’re over,
we keep a record of it all.
회사를 위해
HR audit부터 집단법적 문서 관리
귀찮은 교섭 회의록 작성과 사건 관리까지
For companies,
it brings together HR audits, collective labor law documentation,
bargaining minutes, and case management.
폴더 이름이 “최종_진짜최종_v12_이걸로쓰세요-복사본”이라면
빠른 구조요청을 하세요
“FINAL_REALLYFINAL_v12_USE_THIS_ONE - Copy”
.The filename sounds confident.
Everyone at the table has a different “final” version.
현장에서 필요한 기능을 직접 설계하고
흩어져 있던 절차와 기록을 하나로 연결
We design the tools we need in practice
and bring scattered procedures and records together in one system.
“전부 제 머릿속에 있습니다”
그렇게 말하던 여러분의 대리인,
혹시 자동차 키로 사무실 문을 열려고 하진 않던가요?
“It’s all in my head.”
Did your legal representative happen to say that
while trying to unlock the office with a car key?
만나본 사람들은 이미 알고 있습니다.
너무나 많이 다르다는 것.
If you’ve met us, you already know.
We’re a little different.
All right. A lot.
우리는 무엇이든 스스로합니다.
명함부터 사건의 해결, 브랜딩, 웹 및 앱 개발, 뉴스레터, 노동법률서적 출판까지,
우리의 업과 관련된 모든 것들을요.
From our business cards to the cases we handle.
Our branding. Our website and apps. Our newsletters. Even the books we publish on labor law.
우리의 일을 이루는 모든 것
여러분이 우리를 알기 전 만남을 준비하는 순간부터
함께 사건을 풀고,
마지막 인사를 나누는 순간까지.
그 사이의 모든 것을,
우리는 직접 합니다.
From preparing to meet you—before you even know us—
through every step of your case together,
to the moment we say goodbye.
Everything along the way,
we do ourselves.
"와, 이것까지 직접 만든다고?"
“All by the same people who handle your cases.”
"Yes, those people."
심지어, 잘.합.니.다.
And, rather annoyingly, we’re good at it.
글쎄요. 무엇을 하든,
잘하는 정도로는 성이 차지 않는 사람들입니다.
Well.
Whatever we do,
we have a slight problem with settling for “good.”
Beyond the obvious. Beyond precedent.
We don't do textbook law — we track social change, reframe context, and push legal boundaries through relentless research.
ASOLDEN is one of the few bilingual labor law firms in South Korea, seamlessly providing legal services in both Korean and English. Recently, the firm authored and published an English-language labor law commentary (Orae Publishing, 2022).
Korean Labor Laws on Individual Employment Relations, written by Daegi Hong, published by OREbook in June 2022
Korean Labor Laws on Individual Employment Relations
"In this book, a thorough explanation of Korean labor laws is offered in English. Labor laws are broadly categorized into the Collective Industrial Relations Laws and the Individual Labor Laws. This book covers the individual labor laws. The core issues of the Labor Standard Act are discussed in-depth. Furthermore, some of the significant issues from the Act on the Protection of Fixed-term and Part-time Employees, the Act on the Protection of Temporary Agency Workers, and the Fatal Accidents Punishment Act have been addressed."
Daegi Hong
ASOLDEN is led by Daegi Hong, working with a team of experts including Taei Kim, Jiyeon Kim, and Jungwon Yoon.
Daegi Hong is one of the very few bilingual Korean/English labor law specialists in Korea. In 2022, he published 'Korean Labor Laws on Individual Employment Relations' (OREbook), introducing Korean labor standards laws and related case law in English. He specializes in providing advisory services to public institutions, major corporations, and multinational companies, while also serving as counsel to major labor unions. Most recently, he has been actively involved in helping organize and operate labor unions for ports and airlines in Busan.
Taei Kim
Jiyeon Kim
Taei Kim passed the Labor Attorney certification exam with the second-highest score and joined ASOLDEN, where she now specializes in providing advisory services to public institutions and multiple labor unions.
Following her honorable service as an Army First Lieutenant, Jiyeon Kim will join ASOLDEN in February 2026 to helm the Labor Practice Group, driven by her steadfast sense of accountability
Jeongwon Yoon
Joonup Jeong
